Just like the velvet rope at a nightclub, your email receivers keep track of your sending IP address’s history and associations to determine whether or not your messages deserve to pass through. If you want your emails to reach inboxes and not spam folders, it’s essential to maintain a good reputation score.
But how does your reputation get determined? Aside from the countless factors that can impact your reputation, the behavior of other addresses in the same neighborhood can also influence it. If a group of IP address reputation test in a network is known to distribute malware, host phishing sites, or attack other devices, all the members of that neighborhood will have lower reputation scores as a result.
Beyond the Binary: A Comprehensive Guide to Conducting IP Address Reputation Tests
Other key factors in reputation include the number of spam complaints received, the amount of time an IP address has been used for spamming and phishing, and the frequency of hard and soft bounces, which indicate that recipients aren’t interested in receiving your communications. Finally, if your IP address is on any blacklists, that will also impact its reputation.
Keeping a clean reputation is important for ensuring that your messages are delivered and avoiding potential problems in the future, but it’s important to understand that it takes a while for reputation scores to build up. You can try to speed things up by participating in feedback loops and removing your address from blacklists, but it will take time for your reputation to improve. If you feel that your reputation is slipping, speak with your ESP to see what needs to be done.
